Capital One Bowl Shines in TV Ratings and Attendance
The 2007-08 bowl season was an outstanding one on all fronts for the Capital One Bowl, solidifying the New Yearsï¿½ Day gameï¿½s stronghold as one of college footballï¿½s premier postseason events. This yearï¿½s contest between Michigan and Florida has been widely-held as the finest game to be played in the ï¿½07-08 postseason and the television and attendance numbers reflect those sentiments.
In the recently-released television ratings, the 2008 Capital One Bowl was the highest-rated non-Bowl Championship Series game by a landslide and was the third-highest rated game overall, trailing only the BCS National Championship game (14.40) and the Rose Bowl (11.11). The 9.13 rating achieved by the game was the bowlï¿½s highest since 1998 and was over a point higher than the Tostitos Fiesta, FedEx Orange and Allstate Sugar bowls.
Of the five BCS games and the Capital One Bowl, only two saw a positive percentage change in its ratings from last year as the FedEx Orange rose six percent while the Capital One improved 57 percent, second-best among all bowls. No other non-BCS bowl had a rating higher than 5.09 and the highest among those bowls (Chick-fil-A Bowl) had less than half of the more-than 10 million household impressions generated by the Capital One Bowl in 2007-08.
The high ratings are no aberration, however, as the Capital One Bowl has averaged a 7.7 rating over the course of the last 25 years.
“The BCS games and the Capital One Bowl traditionally lead the television ratings,ï¿½ said FCSports Executive Director Steve Hogan, ï¿½but to have so many viewers share such an amazing game and see a class act like Lloyd Carr finish his career on a high note, was truly special. Add the recent successful vote for a major renovation of the stadium to the mix and this has been one unbelievable year here in Orlando.ï¿½
Attendance for the game also was at its best in recent years and one of the best of all time in Orlando. Florida Citrus Sports sold out this yearï¿½s game in a record 13 hours after announcing the teams chosen by its Selection Committee. The final game-day tally was 69,748, with over 4,000 of those seats being over the stadiumï¿½s normal capacity including temporary bleachers which were added and sold out within the 13-hour time frame. It was the eighth-highest attended game in the bowlï¿½s rich 62-year history.
Also of note, Orlandoï¿½s other bowl game ï¿½ the Champs Sports Bowl ï¿½ ranked seventh among non-BCS bowls with a television rating of 3.69, giving Florida Citrus Sports two of the nationï¿½s top-12 rated games. The rating was a 23 percent improvement over last yearï¿½s contest. The game between Boston College and Michigan State also posted its highest attendance (46,554) since coming to Orlando and the third-highest in the gameï¿½s 18 years overall.