Dec 22, 2010

Champs Sports Bowl To Host “Red Out” and “Gold Rush” For Fans

Fans will have a special way to express their school pride at the 2010 Champs Sports Bowl through a pair of “color-out” promotions with official bowl merchandise!

Ultimate Athletic, provider of all official Champs Sports Bowl apparel, will be creating specific shirts for NC State and West Virginia so those attending the game can bathe their half of the Florida Citrus Bowl in the team colors!

NC State’s campaign will be Pack It In, Red It Out, featuring an all-red t-shirt with Mr. Wuf.  Wolfpack fans are encouraged to keep the east side of the stadium all red.

Meanwhile, West Virginia’s promotion is a Gold Rush, and the west side of the Citrus Bowl should be awash in Mountaineer gold.

“I am encouraging all fans to wear their gold in support of the Mountaineers at the Champs Sports Bowl on Dec. 28,” says West Virginia head coach Bill Stewart. “There is not a better way to show your loyalty to West Virginia University, this football program or the state by wearing your Gold and letting everyone know you’re a valuable member of the team.”

The team-specific shirts are available via Ultimate Athletic.  Be a part of history and sport your team colors on December 28!


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