May 13, 2022

FCS Chief Sales and Marketing Officer Cathy Weeden Begins Next Act

Cathy Weeden, a longtime member of the Florida Citrus Sports family, will transition out of her current staff position as Chief Sales and Marketing Officer on May 15, 2022. The move begins a new chapter for the veteran sports executive.

Before joining the FCS staff in 2013, Weeden had a long history with the organization in a volunteer and member capacity. She served on the board of directors and executive committee, including terms as president in 2008-09 and chairman in 2009-10.

As Chief Sales & Marketing Officer, she guided all aspects of the company’s marketing, media relations, corporate partnerships and ticket sales, including memberships and premium seating. Her tenure included:

  • The first naming rights deal in the history of Orlando’s famed Tangerine Bowl, now known as Camping World Stadium
  • The return of regular-season neutral-site kickoff games to Orlando, with three successful Camping World Kickoff contests
  • The consistent growth of the organization’s partnerships, including a new agreement with Kellogg’s for what is now the Cheez-It Bowl
  • The launch of an innovative ticket sales and distribution strategy to better address consumer behavior while maximizing ticket revenue

“Cathy’s contributions to our organization — as a member, board chair, and executive — are too many to list,” Florida Citrus Sports CEO Steve Hogan said. “Her experience and drive helped lead us through one of the greatest periods of growth and change in our history. Though we’re excited to see what she does next, we look forward to keeping her around as part of the FCS family.”

Weeden’s long history in sports management includes five years with IMG College and 16 years with the Fox regional sports networks in Florida and Arizona, where she served in a variety of roles, including SVP and general manager. A native Central Floridian, her professional career started with a paper route for the Daytona Beach Evening News. She would go on to graduate from the UCF with a B.A. in Journalism, and later received the Professional Achievement Award from UCF’s College of Arts and Sciences and the University’s Distinguished Alumnus Award.

Cathy has been a leader, a mentor, and a trusted colleague for nearly a decade on staff. We wish her luck on the road ahead and plan to see her again soon.

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